We want to protect the integrity of our amazing brand, so Levi Strauss & Co. is committed to enforcing its trademark and property rights in order to prevent the sale of counterfeit products bearing its trademark or designs. We want you to feel confident that every pair of jeans you *think* are Levi’s® actually are.
However, we're aware of counterfeit Levi's® products in the marketplace and that their quality is never as good as ours. In order to avoid purchasing one of these counterfeit items, we recommend that you purchase your jeans from Levi.com or from one of our authorized Levi's® retailers. So you always know what you’re getting.
Characteristics of counterfeit products will vary on a case-by-case basis, but there are two trademarks of genuine Levi's® jeans. Here’s how you’ll know they’re real when you see them.
- The Tab Device trademark on the back right pocket
- The Arcuate Stitching Design trademark (or "double arcs") on the back pockets
Learn more about how we create Levi's® products.