Our Commitment
At Levi Strauss & Co., we’re committed to making our digital experiences inclusive and accessible for everyone. We design the Levi’s® website and mobile Apps in Europe with accessibility in mind. Our efforts to improve digital usability and accessibility are guided by recommendations established by the World Wide Web Consortium (W3C), which includes the currently approved Web Content Accessibility Guidelines (WCAG) Levels A and AA. We are also firmly dedicated to complying with the European Accessibility Act (EAA) and EN 301-549 standards.
Our efforts are ongoing as we continue to develop our digital accessibility program led by our Digital Accessibility Manager, which includes coordination with internal and external accessibility partners, as well as designing, developing, and testing Levi’s®: website and mobile apps for accessibility.
Here is how we're Building an Accessible Digital Experience at Levi’s®:
- Annual accessibility audits completed by our external digital accessibility partner, evaluating compliance with the Web Content Accessibility Guidelines (WCAG) and EN 301 549 standards, using both manual and automated testing and tools.
- Accessible by design for new features and services.
Embedding accessibility across the business by our Diversity & Inclusion (D&I) team.
- Ongoing accessibility training on accessibility standards and best practices.
- Established feedback process for Levi’s customers to let us know if there are any accessibility issues.
We understand accessibility is an ongoing journey and are committed to evolving with our customers and technology.
Accessibility Status
Based on comprehensive audits completed in May 2025 by our external digital accessibility partner, following is the accessibility compliance status for Levi’s®: consumer-facing digital resources:
- Levi’s®: website – partially compliant
- Levi’s®: iOS app – partially compliant
- Levi’s®: Android app – partially compliant
Accessibility Evaluation Tools
In addition to automated and manual accessibility testing, the Levi’s®: website and mobile apps were tested for accessibility compliance using:
- Screen magnification
- Keyboards (external and on-screen)
- Screen readers
- Voice input/control
Limitations & Exceptions
Levi’s®: strives to provide the most inclusive and accessible experiences for our customers. The following are areas we are working to improve.
Levi’s®: Website
- Links missing descriptive text.
- Semantic labels missing or not descriptive.
- Incorrect use of ARIA.
- Interactive elements missing accessible label.
- Non decorative images missing descriptive alt text.
Levi’s®: iOS App
- Non decorative images missing descriptive alt text.
- Use of color alone to indicate errors.
- Focus management.
- Interactive elements missing accessible label.
- Persistent visible labels.
Levi’s®: Android App
- Non decorative images missing descriptive alt text.
- Keyboard focus.
- Interactive elements missing accessible label.
The Levi’s®: team is working to fix all of the above issues and will update as these accessibility issues are resolved.
Feedback & Support
We value your feedback! If you have questions, comments, or face any issues using our Website or App, please contact us at accessibilityeu@levi.com or through our customer service channels. We’re committed to fixing accessibility issues as quickly as possible.
This Statement is valid as from the Effective Date and may be updated from time to time following our annual digital accessibility audits.
This Accessibility Statement applies to the Levi’s® website and the Levi’s® App within the European region - both operated by Levi Strauss & Co. Europe.
Effective Date: June 20, 2025
Last Update: June 20, 2025